How We Fund AboutAll.in

Last updated: April 2026

AboutAll.in is free for readers. We do not run subscriptions, paywalls, or signups. The site is funded by display advertising and, in the future, may include disclosed affiliate links. This page explains how the money works and how we make sure revenue does not influence what we write.

Display advertising

The site runs Google AdSense display ads, served by Google's auction platform. Ads appear in fixed slots inside articles and on hub pages. We do not sell direct ad placements, do not run sponsored articles disguised as editorial content, and do not allow advertisers to influence our coverage. AdSense ads can be blocked client-side at any reader's discretion — using AdSense does not affect functionality of any of our calculators or guides.

Affiliate links

We are evaluating a small number of affiliate partnerships, mostly with tools and services we already recommend (e.g. SaaS calculators, mutual fund platforms, AI tools). When affiliate links are introduced, every link will be:

Importantly, the presence of an affiliate link never determines whether we recommend a product. If we believe a free open-source tool is better than a paid affiliate-able one, we will say so.

What we do not do

Editorial separation

The editorial team and the (currently very small) ad operations function are the same people, but they wear separate hats. Decisions on what to publish, how to fact-check, and when to update are made on editorial grounds only. Decisions on which AdSense categories to allow are made independently. There is no overlap between content briefs and advertiser priorities.

What this means for you as a reader

You can trust that:

Cost transparency

The site runs on Cloudflare Pages and Cloudflare's free DNS, which is genuinely free for our usage levels. The Movie portal subdomain runs on a low-tier hosted Blazor instance. Domain registration is annual. Total operating cost is in the low hundreds of US dollars per year as of 2026.

Display advertising covers operating costs and a small honorarium for writers. We are not optimising for revenue maximisation; we are optimising for genuinely useful, reliable Indian finance content that pays for itself.